JoVE publishes peer-reviewed scientific video, which means the marketing challenge is real: make dense, technical research feel worth stopping for.
As Social Media & Community Manager, I launched and ran TikTok, LinkedIn, and X from scratch, each with its own strategy. LinkedIn grew by 80,000 followers in 8 months. TikTok reached 4,000+ in 5 months.
The approach was simple and relentless: produce, measure retention, adjust the format, repeat. Every video I made was shaped by what the data said people actually watched, and every post time and format decision came from platform analytics rather than guesswork.he goal was to gain more impressions and increase engagement on the client’s existing Instagram and TikTok accounts.