Work at BedBath&Beyond
Social Media Specialist
Experienced Social Media Specialist adept at crafting engaging content, fostering community engagement, and leveraging trends to drive brand visibility and audience interaction across various platforms.
Social Media Strategy
During the transition phase from Overstock to Bed Bath & Beyond, I spearheaded the social media strategy. This involved a comprehensive plan that seamlessly integrated the brand transition into our social media presence. By strategically aligning our messaging, content, and engagement tactics, we ensured a smooth rebranding process that resonated with our audience.
Paid Boosting
I led the coordination of paid boosting initiatives across various social channels for the organic team. This involved not only executing boosting campaigns but also meticulously tracking their performance. I compiled comprehensive reports analyzing the effectiveness of these initiatives, providing invaluable insights for data-driven optimization strategies. These insights directly contributed to refining our approach, enhancing our content's impact, and maximizing our ROI.
Growth Strategy and Expansion
Through targeted strategies and engaging content creation, I played a pivotal role in augmenting our following on TikTok by over 30,000. This achievement wasn't just about numbers but about crafting content that resonated with our audience on this platform. Leveraging the platform's unique features and trends, we strategically crafted and deployed content that not only grew our following but also amplified our reach and impact within the TikTok community.
Community Engagement and Management
I actively managed community engagement initiatives. This involved fostering meaningful conversations, addressing inquiries, and nurturing relationships within our social media communities. By cultivating an interactive and supportive environment, I ensured that our audience felt heard and valued, contributing to heightened brand loyalty and increased community engagement across platforms.
TikTok
Crafted and edited TikTok content based on trending themes, ensuring alignment with viral challenges. Produced engaging videos that resonated with audiences, boosting brand visibility and fostering high engagement on the platform.
Consistently contributed to Twitter with engaging tweets, fostering discussions, sharing valuable insights, and maintaining an active presence within the community. Leveraged diverse content to spark conversations, enrich engagement, and bolster the brand's Twitter visibility.
Led Instagram strategy by curating trending content and cultivating influencer partnerships. Strategically posted trending content to resonate with audiences and collaborated with influencers to amplify brand presence, resulting in increased engagement and expanded reach on the platform.
Directed Facebook strategy with a focus on promotional content. Orchestrated campaigns that highlighted product features, promotions, and company milestones. Drove engagement through compelling promotional content, resulting in increased visibility and audience interaction on the platform.