Social Media Manager
eMed
I currently work here.
Responsibilities:
Created and curated visually appealing content for social media platforms, including Facebook, Instagram, and LinkedIn, with the aim of increasing brand awareness and driving engagement.
Developed and implemented social media strategies, as well as a social media playbook that included content calendars and campaign plans to meet specific marketing objectives.
Monitored social media trends, analyzed performance metrics, and provided regular reports to identify opportunities for growth.
Spearheaded the launch and management of various social media accounts on platforms such as Instagram, Meta, TikTok, and Twitter. Through a combination of paid and organic strategies, successfully cultivated a total of 60,000 followers.
Devised and executed a highly effective multi-channel social media strategy that was aligned with predefined objectives.
Meticulously monitored and tracked paid and organic campaigns, and developed content strategies that were aligned with campaign objectives.
Leveraged Sprout Social to meet key performance indicators (KPIs), and adjusted the content and strategy as necessary.
UTI Telehealth Kit Campaign
Campaign Objectives: Brand Awareness, Traffic, Conversions.
For this product, I took charge of producing and editing compelling video content that showcases the benefits of this innovative kit.
I worked with an influencer agency to connect with prominent creators who could amplify our message.
Through effective communication, I ensured the delivery of key messaging that resonated with our target audience.
By continuously seeking and incorporating feedback, we refined our campaign to deliver the best possible experience.
I managed both paid and organic social media campaigns across various Meta & TikTok, maximizing our reach, engagement, and sales.
View Creator Content Live
Successfully created impactful videos, ensuring accurate messaging and alignment with brand goals. I played a crucial role in crafting scripts, providing guidance during filming, and overseeing editing to deliver engaging content that resonated with the target audience.
Video Content
Click here to view video content. I produced compelling videos showcasing a specific product, emphasizing its unique features and value. Managing the entire production process from conceptualization to final editing, I utilized various filming techniques and editing styles to create captivating content that effectively communicated the product's key selling points.
Paid Social Media Advertising
As part of the UTI campaign, I ran targeted ads on social platforms and consistently optimized them to maximize results and reach the intended audience effectively.
I identified the target audience, created compelling ad content with attention-grabbing headlines and visuals, and set clear campaign objectives.
Utilizing advanced targeting options, I optimized ad campaigns, monitored performance metrics, and made data-driven refinements. Continuous improvements through A/B testing and audience insights allowed me to effectively raise awareness, drive action, and maximize campaign results.
COVID-19 Travel Verified Kit Campaign
As a social media manager, I spearheaded the marketing campaign for the COVID-19 Travel Verified Kit, revolutionizing the way people travel during challenging times.
Through captivating video content, I showcased the convenience and reliability of this at-home testing solution, empowering travelers to test from the comfort of their own homes or hotel rooms and obtain a verified lab report for seamless entry into the US.
To amplify eMed’s message, I strategically collaborated with relevant influencers, personally connecting with them and managing budgets effectively. Their support played a vital role in spreading awareness and driving engagement.
By incorporating valuable feedback and continuously refining our messaging, we ensured that our campaign resonated with our target audience.
In addition to spearheading the marketing campaign for the COVID-19 Travel Verified Kit, I also took great care in community management to foster a positive and engaged online community.
I actively engaged with our audience, promptly responding to inquiries, comments, and concerns to provide the support they needed. By addressing their needs and providing valuable information, I built trust and strengthened our relationship with customers.
Through well-executed paid and organic social media campaigns across platforms like Meta and TikTok, I maximized our reach, engaged with our audience, and successfully facilitated conversions.
