Social Media Manager
Pikantitos
January 2012 - March 2023
Responsibilities:
Developed and executed a social media content plan and playbook aligned with target audience, goals, and objectives, specifically in the consumer packaged goods (CPG) industry.
Created high-quality platform-specific content, leveraging social media trends.
Managed organic and paid social media strategy, ensuring valuable and engaging brand executions tailored to the CPG market.
Cultivated strategic partnerships and engaged influencers for market expansion and increased brand visibility.
Produced photos, reels, and DIY videos, leveraging past experience and deep familiarity with social media trends to establish a strong online presence.
Analyzed social media metrics, learning vital lessons that have driven a more effective overall strategy.
Engaged with parallel brands to form strategic partnerships and increase distribution in target markets.
Work Summary
As the social media manager for Pikantitos, a consumer packaged goods (CPG) brand, I took charge of the entire marketing campaign. From crafting engaging video content and collaborating with influencers to creating visually striking imagery and running strategic paid ads, I played a pivotal role in successfully launching Pikantitos on Instagram. The brand now stands out as an exciting and dynamic entity, poised to connect users in unique and captivating ways.
Video content
Skillfully highlighted Pikantitos' products, showcasing their unique flavors and enticing qualities. Through these videos, I was able to generate organic sales and create a buzz around the brand.
By showcasing Pikantitos' snacks in recipe videos, these engaging visuals not only inspire viewers to try out the recipes at home but also emphasize the consumer packaged goods (CPG) aspect of the brand. The videos highlight how Pikantitos' snacks can be a convenient and versatile addition to consumers' pantry staples.
With the CPG focus in mind, the recipe videos emphasize the practicality and accessibility of Pikantitos' snacks as ready-to-use ingredients. By incorporating these snacks into the recipes, the videos showcase how consumers can easily elevate their meals by adding a burst of flavor.
Notably, some of my videos garnered impressive engagement, with one reaching 800k views and receiving 40,000 likes, further amplifying Pikantitos' visibility and attracting a substantial audience.
See more spicy video content here.
Product photography / product styling
I always strived to make the pictures of Pikantitos' products look appetizing by paying close attention to styling, lighting, and composition. By carefully selecting props, arranging the products in an appealing manner, and using lighting techniques that enhance their colors and textures, I aimed to create mouthwatering visuals that would entice viewers to engage with the brand.